FROST cupcakes are grossly offensive

Is this a review? No, it’s a call-out post because eating here was an unforgivable, appalling, all-around BAD experience.


Let’s start with the good things. Spoiler alert: these only involve appearances.


Located at the upmarket Lincoln Square of The Bellevue Collection, it’s the first thing you see when walking into its particular building, a sleek open space of silver and delicate pink that looks like every other place that’s capitalizing on the cupcake fad bandwagon, except FROST offers wine as well as the standard coffee.



The pastry case, with its cupcakes, donuts, and macarons, is beautiful.



My friend Yuan got a classic chocolate-cake-with-white-buttercream birthday cake cupcake and I got the salted caramel. Salted caramel happened to be gluten free.


Let’s start with the birthday cake, the less offensive of the two.


Dry chocolate cake. BAD. Very hard frosting, like it had been sitting out for a week. BAD. But it couldn’t have been sitting out for a week because the cake wasn’t that dry. This can only be explained with the bakers not knowing their stuff. BAD.


The salted caramel cupcake’s frosting looked so good. I had a small lick – revolting. Not only was it made with hydrogenated oil, not butter, but there was so much hydrogenated oil the frosting just slid disgustingly around in my mouth, protected by its insipid greasiness. Ingredients this bad indicate a fundamental lack of respect for the food. The frosting also lacked any flavor. Salted caramel? More like industrial caramel color. BAD. BAD. BAD.

The cake was much better than the birthday cake cupcake’s. It was moist, soft, and filled with (non-salted) caramel sauce. And there was almost none of it. BAD.

The cupcakes are $4 and very small – much smaller than the cupcakes of Seattle’s heavy-hitters, Cupcake Royale and Trophy Cupcakes. The gluten-free salted caramel cupcake is flat and barely extends above the rims of the adorable cupcake molds. I’m baffled why someone would pay $4 for a cupcake this size when normal-sized Trophy Cupcakes are steps away. I’m more baffled by why anyone would pay $4 for a cupcake that uses cheap ingredients to taste so disgusting. BAD.

I was able to try a sample of FROST’s maple bar. It’s a decent donut, and the price isn’t terrible. But it’s not better than something you can get at Starbucks, or even the supermarket next door. I’m even less impressed because FROST won Food Network’s Donut Showdown. Another reason not to visit.

FROST cupcakes are really, really, really, really bad. This has been a PSA.



Bellevue Square, 700 Bellevue Way NE #140, Bellevue, WA 98004






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